2.0 Color Scheme

Along with the arrangement of the logo, the consistent color choices will help increase recognizability of your brand. An intentionally approachable palette recalls days of early childhood and friendly schoolrooms. 

Backgrounds are typically done in white or light grey. 

A note on color usage: We emphasize “using less color to make it more colorful,” a design principle which implements a primary color economically. Official color codes are listed with each color.