Logo Best Practices

1.3 Logo Best Practices

Abide by these simple guidelines to ensure your logo represents your brand effectively across all client-facing materials.

  1. Maintain the official color palette & arrangements.
  2. Maintain the logo proportions—don’t distort the image by stretching or squishing the aspect ratio.
  3. Maintain a proper exclusion zone—the logo is a strong visual mark, give it room to breathe.
  4. Make sure the logo is placed on a background with enough contrast. The standard logo should be used on a white background. The color inversions should be used on a dark background.
  5. Make sure to use the original logo with the proper typography instead of recreating it.
  6. Typically, one instance of your logo will suffice for most advertisements and client-facing materials.


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