Our Team

Good2Know Network’s board and staff share a passion for young children and a commitment to supporting the adults who care for them.


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Karen Alden

Founder & CEO

Karen Alden, Founder of Good2Know Partners, is an enthusiastic advocate for young children, their families, and their caregivers. For the past 10 years, Karen has been a pro bono consultant for nonprofit organizations in the San Francisco Bay Area, and has served on local and national nonprofit boards. She is a member of the San Mateo County Child Care Partnership Council, and participates in several local early learning advocacy organizations. Earlier in her career, Karen was a business executive in the cable television and food and beverage industries, specializing in distribution, sales strategy, and strategic planning.



Natalie Hendricks

Online Community manager

Natalie received a degree in Child Development from Cal Poly, San Luis Obispo, and then completed a Post-Baccalaureate Program at Idaho State University in Speech and Language Pathology. She has worked at Google Children’s Center and Foothill Preschool and believes in the importance of building relationships with children and their families. Natalie enjoys supporting the work of the early learning teachers and caregivers in the community.


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Joan Ira

Operations Manager

Joan Ira was a CPA specializing in taxation, before transitioning to positions in estate management and executive administration. She is a decades-long Redwood City resident, who volunteered in her children’s schools and continues to be active in Redwood City issues and neighborhood events.



Shelley Carella

Board Member

Shelley Carella is a digital marketing expert, with a background in content strategy, growth marketing, and brand management. She is currently a Senior Content Strategist at Robinhood, where she works to advance the company’s mission of democratizing our financial system. Previously, she was Brand Director at Yummly, where she guided Yummly’s digital presence from start-up through acquisition by Whirlpool Corporation. Shelley is passionate about child development and access to quality childcare.


Cyrena Chih

Cyrena Chih

Board Member

Cyrena Chih is Senior Director of Product Management at ServiceNow. Previously Cyrena was Head of Product & Business Development at Duck Duck Moose, an award-winning creator of educational mobile applications for children, which is now a subsidiary of Khan Academy. She has a broad range of business experience, including positions in product management, strategy, and finance. Cyrena is committed to ensuring that young children get the care they need for a strong start in life.


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Heather Hopkins

Board Member

Heather Hopkins is an Early Childhood Education Advocate who serves on San Mateo County’s Child Care Partnership Council. She is an organizing member of the Community Equity Collaborative, which launches, connects and supports initiatives for educational equity on the San Francisco Peninsula. Heather is also the Owner and Administrator of Toddle Flexible Preschool in Menlo Park, California.