1.0 The Logo
The Good2Know logo is the mark that represents our business on all client-facing materials.
We want the Good2Know brand to come to mind when early childhood child care providers/educators seek community and conversation with their peers. The G2K brand is playful, colorful, and friendly, making it a approachable and accessible to those not yet aware of our community.
THE LOGO HAS 3 PARTS:
1. The Name
The full business name is always displayed with the numeral 2 and without spaces between each word. This reinforces the playful nature of the brand and our community’s emphasis on early childhood education.
2. The Lightbulb
Our trademark emblem, the Lightbulb, is symbol of community of educators. The glass bulb is replaced with concentric circles representing the larger community we affect.
3. The Descriptor
Either: PARTNERS or NETWORK
The descriptor is used to differentiate between Good2Know Partners and Good2Know Network. The logo can also be used without The Descriptor.